In This Month’s Financial Column: Should I Pay for My Kid's College?


May 2026

Should I Pay for My Kid's College?

This month’s financial column tackles a question I hear often from parents: Should I pay for my child’s college?

For many, this doesn’t start as a clear decision, it starts as an assumption. Something parents feel they’re supposed to do, without fully thinking through the financial and long-term impact.

In this article, I walk through a different way to approach the conversation, one that focuses not just on affordability, but on values, responsibility, and long-term outcomes for both you and your child.

Through a practical, real-life lens, we explore:
• Why paying for college isn’t always the “obvious” best choice
• The behavioral impact of having (or not having) skin in the game
• Three common approaches, and the trade-offs of each
• How to think about saving, including how 529 plans fit into the picture

You'll find the financial column on page 49 of this month's issue. If this is a decision you're thinking through (or will be soon), I hope you’ll take a few minutes to read it, and share it with someone who might be navigating the same question.

See you next month!

IMPORTANT: AAA Advisory LLC is an Investment Adviser offering services in Maryland and in other jurisdictions where exempt from registration. All views, expressions, and opinions included in this communication are subject to change. Please contact us if there is any change in your financial situation, needs, goals or objectives. The information contained in this electronic communication is intended only for the use of the recipient. For your privacy and security, do not include sensitive information using emails that are not secured.


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